Watch Dominus plus's video at http://vimeo.com/29436711. Learn more about Dominus plus at http://www.adesignaward.com/press-release.php?ID=24042. Read the interview of A' Design Award with Dominus plus's creator, Albert Salamon at http://www.adesignaward.com/design-interview.php?ID=24042.
How long did it take AS to design this particular concept?
• AS: I think it was growing for a few years and when the time came I drew it in an hour. Production, ergonomics and software adjustment took months.
What are AS's future plans for this award winning design?
• AS: I am going to develop Dominus for other platforms such as Android, Windows Phone, Pebbe and Mac.
Who is the target customer for this design
• Everyone who is looking for something new and likes sci-fi stuff - are they people from the Future?
What kind of research did AC conduct for making this design?
• AS: The project is based on my own iTunes Store research with conclusion that there are more than 2000 clock apps and most of them are ugly or imitative and only a few are nice and original. Because we live in the 21st century I think that apps could become something different from typical "textual menu" programs, on the contrary, they should explore new forms of interfaces and interaction with people.
What did AS learn?
• AS: I went through the whole process - from idea, through concept drawing, programming production, tests and improvements, than - iStore submission, choosing the name and identification, and last but not least - constructing webpage, writing promotion texts for portals and magazines. That's how I discovered that design is only 10% of the product and you must really believe in it and be patient. It was an important lesson.
Critical analysis based on the Design, Engineering and Presentation criteria of A' Design Award and Competition.
Main principle, idea and inspiration behind the design
• Designing own clock
"My idea was to design something having a lot to do with ”digital matter”, with simple interface. My principle - make things as simple as possible. Of course I also wanted to do something beautiful for everyday use." said AS
[criteria checked] innovation, emotional values, social context, surprise element, timelessness design, overall simplicity, ease of production, marketability, impact on nature.
Design tools
• Adobe Illustrator and Photoshop, Soundtrack PRO and iOS device simulator.
[criteria checked] form & shape, texture, graphical communication, finishing, material, engineering.
What sets this design apart from other similar or resembling concepts?
• Most clock apps look like real clocks from the past (analogue clock, dixie, LCD matrix, flip) primarily designed for circle or square frame. Only a few apps try to adjust their design to ”digital matter” of applications and be proper for the mobile devices framework.
[criteria checked] graphical communication, innovation, emotional values, surprise element, timelessness design, impact on nature.
Unique aspect of the design
• The simple albeit not obvious comparison of AM and PM times to fruits. Green color corrensponds to time that is growing and yellow corresponds to the time that is already "mature".
[criteria checked] graphical communication, emotional values, social context, overall simplicity, function, impact on nature.
What is the role of technology in this particular design?
• Technology made this project possible - especially touch screen technology - it opens new field which enables us to design interactive reaction of ”digital things”.
[criteria checked] engineering, technology availability.
Images
[criteria checked] visualization of use, clearness representation and relevant details are addressed.
Video
[criteria checked] visualization of use, clearness representation and relevant details are addressed.
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