TiVo allows viewers to discover more of what they love
Most viewers don't always know what they want to watch, so they want simple and easy ways to browse, explore and discover. TiVo® delivers the best set of tools to find new shows that viewers will love.
1. Stunning new HD interface is easier and more intuitive
Premiere's wholly reinvented and visually stunning HD interface makes browsing, exploring and discovering what viewer wants to watch easier and more intuitive than ever. A new multi-column format delivers more information per screen, while cool new features like picture-in-picture, disk space meter and intelligent Discovery Bar make TiVo Premiere unlike any other box out there.
2. All-new, poster-display format makes browsing faster and easier
Premiere's all-new, dedicated Browse feature is the perfect way to make sense of all the great content coming into viewer's home. Premiere's visual poster-browse display speeds things up by delivering considerably more information at a glance. Top Picks has all the most popular content from across the TiVo universe, including online partners like Netflix and Amazon Instant Video. And if viewer is in the mood for a particular kind of movie, drill down instantly by clicking on one of the 14 movie categories and browse away.
3. Viewer will never know what treasures he/she will find in his/her Discovery Bar
One of the first things viewer will notice about Premiere's new HD interface is the Discovery Bar, a graphic lineup of images atop many Premiere menus. This bar features recommendations of movies and TV shows that are similar to ones viewer already enjoy, as well as titles that are currently popular in the TiVo community. Drop down menus explain why programs were recommended for the viewer. Simply click any item to record it. Viewer will even find occasional tips here for maximizing viewer's Premiere experience.
4. New Collections feature enables targeted browsing by genre
Premiere's new Collections feature highlights the best that television and the web have to offer—all grouped into fresh, fun, up-to-date categories. Odds are, viewer will discover multiple collections ideally suited to viewer's interests. Explore topical collections, event-driven collections, seasonal collections and groups of shows related to something new, interesting or popular. Viewer can even “favorite” a collection and let TiVo know what's hitting viewer's sweet spot.
5. Search collates matches from both broadcast TV and the web
Premiere's Search feature is faster and more intuitive than ever, sorting through hundreds of channels and network names (like NBC or ESPN) and thousands of broadband options from sources like Netflix, YouTube™, Amazon Instant Video and Hulu Plus. Results are sorted and displayed by most popular matches first, so viewer is likely to find a match in seconds after entering just one letter. Even cooler, viewer will see all the ways viewer can get his/her movie or TV show, including the corresponding price from each source. The end result is viewer find what he/she want to watch easily, quickly, and for the lowest price available.
6. Creating a WishList search
Viewer knows what he/she likes, but not sure if or when it’s on? Create a WishList search. Viewer can search on actor, keyword, or category. Better yet, viewer can tell the search what sorts of results to include. Select the “Auto-Record” option, and every time a show matching viewer's criteria airs, it will be recorded.
7. Rating shows
TiVo Suggestions uses viewer's Thumbs Up and Thumbs Down ratings to find and record shows viewer might like. The more shows viewer rates over time, the better TiVo suggestions will get at recommending interesting TV and movies for viewer.
To learn more about this product, visit http://www3.tivo.com/what-is-tivo/tivo-is/index.html
Tivo Privacy Issue:
Do You Trust Your Recommendations?
People often overwhelmed with the number of options available to them. to combat this information overload, many have turned to recommender systems: tools that use a user's opinions about in some information domain in order to recommend other items to that user. For example, Amazon.com uses a recommender system to make personalized recommendations suggesting product that a user might like based on the products she has purchased, expressed an opinion about, or viewed. (Frankowski et al., 2006)
Recommender systems are widely used to help deal with the problem of information overload. However, recommenders raise serious privacy and security issues. The personal information collected by recommenders raises the risk of unwanted exposure of that information. (Frankowski et al., 2006)
While many individuals appreciate personalization and find it useful, personalization also raises a number of privacy concerns ranging from user discomfort with a computer inferring information about them as they provide personal data to website in order to receive a personalized service. (Cranor, 2004)
TiVo watchers uneasy after post-Super Bowl reports
CNET News by Ben Charny on February 5, 2004 3:21 PM PST
Janet Jackson's Super Bowl flash dance was shocking in more ways than one: Some TiVo users say the event brought home the realization that their beloved digital video recorders are watching them, too.
On Monday, TiVo said the exposure of Jackson's breast during her halftime performance was the most-watched moment to date on its device, which, when combined with the TiVo subscription service, lets viewers pause and "rewind" live television broadcasts, among other features.
TiVo said users had watched the skin-baring incident nearly three times more than any other moment during the Super Bowl broadcast, sparking headlines that dramatically publicized the power of the company's longstanding data-gathering practices.
"It's just sort of creepy," longtime TiVo subscriber Sandra Munozshe wrote in an e-mail to CNET News.com. Read more at http://news.cnet.com/2100-1041_3-5154219.html.
Image source: http://en.wikipedia.org/wiki/Super_Bowl_XXXVIII_halftime_show_controversy
TiVo Weakness:
'I Didn't Buy It For Myself'
Family members may have different preferences of movies and musics they like. TiVo® Premiere DVR which is connected to the TV at home may most probably not own by one person, it is possibly being shared among the family members. Therefore, the recommendation feature may not work on every members at home. This feature would only contribute best to the member that use the DVR most often.
Critical Judgement:
Since my target audience use their personal devices such as laptop, smartphone, or tablet. Therefore, the TiVo weakness isn't an issue for my design and the recommendation feature would just work fine. Besides, the way my recommendation feature works is different from TiVo. My recommendation is based on the analysis of the answers of users' personality traits according to Carl Jung's and Myers Briggs's theory thus the users are aware of the information they gave to me while TiVo track their viewer's behavior through their history in using the device would just their viewers feel uneasy to use it.
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