Persona Development

Learn more at http://www.hceye.org/HCInsight-Nielsen.htm

Enquiry:

1. Finding the users
    a) Who are the users?

         - YouTube users

    b) How many are they?
         - As of February 2011, YouTube has 490 million unique users worldwide per month
           (source: http://mashable.com/2011/02/19/youtube-facts/)

    c) What do they do with the system?
         - Discover, watch and share originally-created videos

2. Building a Hypothesis

    a) What are the differences between the users

         - Personality traits and the way they discover videos on YouTube

3. Verifications

    a) User personas

         - Determine users' like/dislike, needs and value through Myers Briggs theory

    b) User situation

         - Browse video for leisure

    c) User senario

         - User have no idea or couldn't decide what they want to watch

4. Finding patterns

    a) Does the initial labeling hold?

         - Yes, Myers Briggs theory can be used to classified YouTube users into 16 groups

    b) Are they other groups to consider

         - No, the classification has include nearly all elements or aspects needed

    c) Are all equally important?

         - All 16 groups are equally important to form a comprehensive classification of personality types

5. Constructing Personas

    a) Body (name, age, picture)

         - Anonymous (for now)

    b) Psyche (extrovert/ introvert)

         - Both

    c) Background (occupation)

         - Every occupation, provided that they know and visit YouTube website

    d) Emotions and attitude towards technology

         - Positive

    e) Personality traits

         - Read my previous post about this topic here

6. Defining Situations

    a) What is the need of this persona?

         - Discover and watch video for when he/she has free time

    b) What is the situation

         - Has no idea what video he/she want to watch on YouTube

         - Couldn't decide what video to watch

         - Bored with exiting browsing features (browse channel, browse genre, browse trending, etc)

7. Validation and Buy-In

    a) Do you know someone like this?

        - I am one of them Haha!

8. Dissemination of Knowledge

    a) How can we share the personas with the organization?

       - Implement the tool on YouTube website as an Add-On/ New/ Advanced feature

9. Creating Scenarios

    a) In a given situation, with a given goal, what happens when the persona uses the technology

        - Persona might be amazed by how well the recommended video suit his/her own interest

10. On-going Development

      a) Does new information alter the personas?

          - New information (more videos being analysed and recommend for personas)

          - would increase the satisfaction level of the personas and enhance the user experience