What type of device do most people use to watch YouTube videos on?
- It’s Time to Take Video Seriously
More Americans are watching a growing number of videos online.
Of the 43.5 billion videos viewed in December 2011, over half of those were on Google properties (21.9 billion), primarily YouTube.
With the advent of long-form video content online through vendors like Netflix and Hulu, there’s been an increase in how long users will watch a video from 5 minutes to nearly 6 minutes. This may open the door for marketers looking to produce edutainment videos (combining education and entertainment to produce engaging videos that keep people watching).
The way people watch videos is changing with the advent of mobile phones, notebooks and gaming systems. These differences are especially pronounced in Asia, Latin America and the Middle East.
For example, Nielsen found that someone from the Asia/Pacific region is more than twice as likely to watch a video on a mobile device as a North American. However, a European is half as likely to watch on a mobile device as the average global consumer.
Learn more about social media tips for finding and engaging your target audience at http://www.socialmediaexaminer.com/5-social-media-tips-for-finding-and-engaging-your-target-audience-new-research/#
- Why YouTube
Learn more about YouTube facts, figures and statistics at http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/#1ToZgOWswFOw4pH6.99
- What type of device do people watch YouTube videos on?
In 2011, one of the most important drivers of online video views was mobile devices. As technology improves and newer smart phone models are being released into the market, prices have gone down on older versions, making it possible for more people to own one. The domino effect of this, of course, is that more people can go online on mobile devices and can read or watch content right on their phones to keep them entertained anywhere they are in the world.
So far YouTube hasn’t managed to successfully monetize mobile video like they have on computers. YouTube is said to be working on that issue though as they too see the growing trend for mobile viewing and obviously want to be able to offer advertising wherever videos on their site are shown.
- Tablets will replace the smartphone
YouTube content and the Olympic Games — is more readily accessible on mobile devices, screen size and video quality become more important. Why watch the content on a small, low-resolution screen when you can watch it on a high-definition screen that’s still easily portable?
People want to have a not only mobile but also immersive experience. The user interface is moving beyond pocketable screens. Tablets can do the same things as smartphones, only better.
Critical Judgement:
Passed trend - computers
Current trend - smartphones
Future trend - tablets
I would like to develop my interface design on computers screen size. Despite the growing trend for mobile devices such as smartphones and tablets, people still watch video on their computers. Besides, YouTube hasn't managed to successfully monetize mobile video like they have on computers. In addition, i have never owned a mobile device before so i am not familiar with its interface design. I am this more comfortable to design the user interface for computer screen size.
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