Tuesday, 7 August 2012

Final Artefact - Call iT fate

Video




Main Image

Sketches & Draft

Project Planning (draft)

Content Structure - Sitemap (sketch)

Video Reference- Stargazr Analysis (draft)

Video Reference- Stargazr Analysis (draft)

 Video Reference- Dominus plus Analysis (draft)

Video Reference- Dominus plus Analysis (draft)


Video - Storyboard

Video - Content (draft)

Video - Content (draft)


 Video - Content (draft)

References

Interface and Interaction Design Award Submission Requirement:


DimensionsFormatNotes
Main Image*3600 x 3600 pixelsJPEGThe poster of the interface positioned on clean white background, centered horizontally, should fit vertically made by key frames or different phases
Optional Image #11800 x 1800 pixelsJPEG9 Key frames from the interface, showing some important views and phases, preferably divided into 600 x 600 pixel boxes with 5px padding.
Optional Image #21800 x 1800 pixelsJPEGStoryboard of the interface, clean illustrations showing how the interface interacts or transforms
Optional Image #31800 x 1800 pixelsJPEGAn action shot, where a user interacts with the interface design in the designated product where the interface would be used
Optional Image #41800 x 1800 pixelsJPEGA composition of some other views' from the interface, showing the most important views and scenes
DocumentationMax. 40 x A4 PagesPDFExplaining technical aspects, transformation details and phases, commercial presentation or other notes about the design
Video File*Max. 10 MB. 45 Sec.AVIA movie that shows how the interface is used, different possibilities, transitions and phases
* Required.

Example of Main Image* - Stargazr (previous winner)




Example of Optional Image #1 - TOMO Branding (previous winner)



Example of Optional Image #2 - E-Stewart (previous winner)




Example of Optional Image #3 - TOMO Branding (previous winner)



Example of Optional Image #4 - TOMO Branding (previous winner)



1. Example of Main Video* - Stargazr (previous winner)  http://vimeo.com/28090874

2. Example of Main Video* - Dominus plus (previous winner)  http://vimeo.com/29436711


My art direction of my video will be referencing to this video (text-heavy rather than image-driven) in spite of the Stargazr concept is to mine because i feel that it is much more important for me to explain my idea then showing the interface design because user only need to perform less than 3 steps to get his or her work done using my interface.

YouTube Interface Design

Below is the screenshot of my YouTube homepage interface design
YouTube has many features to help users to discover videos that they would like to watch. I picked 7 of them to study.

1. Browse Channels (screenshot)


2. From YouTube (screenshot of categories)


3. Suggested Channels (screenshot)


4. Subscriptions (screenshot)


5. Browse (screenshot)

Music


Live


Education


News


6. ColdCat47 - My Playlists (screenshot)

From these data, YouTube can generate types of video that might suit my interest 
and then make video recommendations to me

7. Recommended (screenshot)

This is how i came to conclusion that YouTube recommends videos for users based on 
their Likes, Favorites, Subscriptions, History, and Playlists. 

Persona Development


Learn more at http://www.hceye.org/HCInsight-Nielsen.htm

Enquiry:
1. Finding the users
    a) Who are the users?
         - YouTube users
    b) How many are they?
         - As of February 2011, YouTube has 490 million unique users worldwide per month
           (source: http://mashable.com/2011/02/19/youtube-facts/)
    c) What do they do with the system?
         - Discover, watch and share originally-created videos

2. Building a Hypothesis
    a) What are the differences between the users
         - Personality traits and the way they discover videos on YouTube

3. Verifications
    a) User personas
         - Determine users' like/dislike, needs and value through Myers Briggs theory
    b) User situation
         - Browse video for leisure
    c) User senario
         - User have no idea or couldn't decide what they want to watch

4. Finding patterns
    a) Does the initial labeling hold?
         - Yes, Myers Briggs theory can be used to classified YouTube users into 16 groups
    b) Are they other groups to consider
         - No, the classification has include nearly all elements or aspects needed
    c) Are all equally important?
         - All 16 groups are equally important to form a comprehensive classification of personality types

5. Constructing Personas
    a) Body (name, age, picture)
         - Anonymous (for now)
    b) Psyche (extrovert/ introvert)
         - Both
    c) Background (occupation)
         - Every occupation, provided that they know and visit YouTube website
    d) Emotions and attitude towards technology
         - Positive
    e) Personality traits
         - Read my previous post about this topic here

6. Defining Situations
    a) What is the need of this persona?
         - Discover and watch video for when he/she has free time
    b) What is the situation
         - Has no idea what video he/she want to watch on YouTube
         - Couldn't decide what video to watch
         - Bored with exiting browsing features (browse channel, browse genre, browse trending, etc)

7. Validation and Buy-In
    a) Do you know someone like this?
        - I am one of them Haha!

8. Dissemination of Knowledge
    a) How can we share the personas with the organization?
       - Implement the tool on YouTube website as an Add-On/ New/ Advanced feature

9. Creating Scenarios
    a) In a given situation, with a given goal, what happens when the persona uses the technology
        - Persona might be amazed by how well the recommended video suit his/her own interest

10. On-going Development
      a) Does new information alter the personas?
          - New information (more videos being analysed and recommend for personas)
          - would increase the satisfaction level of the personas and enhance the user experience

16 Personality Types - Myers Briggs


ENFJ - Teacher (The Giver)

ENFJs are people-focused individuals. They live in the world of people possibilities. More so than any other type, they have excellent people skills. They understand and care about people, and have a special talent for bringing out the best in others. ENFJ's main interest in life is giving love, support, and a good time to other people. They are focused on understanding, supporting, and encouraging others. They make things happen for people, and get their best personal satisfaction from this.

ENFJ's are so externally focused that it's especially important for them to spend time alone. This can be difficult for some ENFJs, because they have the tendency to be hard on themselves and turn to dark thoughts when alone. Consequently, ENFJs might avoid being alone, and fill their lives with activities involving other people. ENFJs tend to define their life's direction and priorities according to other people's needs, and may not be aware of their own needs. It's natural to their personality type that they will tend to place other people's needs above their own, but they need to stay aware of their own needs so that they don't sacrifice themselves in their drive to help others.

ENFJs do not like dealing with impersonal reasoning. They don't understand or appreciate its merit, and will be unhappy in situations where they're forced to deal with logic and facts without any connection to a human element. Living in the world of people possibilities, they enjoy their plans more than their achievements. They get excited about possibilities for the future, but may become easily bored and restless with the present.

Possible Career Paths: Facilitator / Consultant / Psychologist / Social Worker / Counselor / Teacher Clergy / Sales Representative / Human Resources / Manager / Events Coordinator / Sales / Representative / Politicians / Diplomats / Writers

Possible Video Categories: Education, Family, Celebrities & Gossip, News & Politics, Events, People & Blog, Nonprofits & Activisim


ENFP - Champion (The Inspirer)

Because ENFPs live in the world of exciting possibilities, the details of everyday life are seen as trivial drudgery. They place no importance on detailed, maintenance-type tasks, and will frequently remain oblivous to these types of concerns. When they do have to perform these tasks, they do not enjoy themselves. This is a challenging area of life for most ENFPs, and can be frustrating for ENFP's family members.

ENFPs who have not learned to follow through may have a difficult time remaining happy in marital relationships. Always seeing the possibilities of what could be, they may become bored with what actually is. The strong sense of values will keep many ENFPs dedicated to their relationships. However, ENFPs like a little excitement in their lives, and are best matched with individuals who are comfortable with change and new experiences.

ENFPs are basically happy people. They may become unhappy when they are confined to strict schedules or mundane tasks. Consequently, ENFPs work best in situations where they have a lot of flexibility, and where they can work with people and ideas. Many go into business for themselves. They have the ability to be quite productive with little supervision, as long as they are excited about what they're doing.

Possible Career Paths: Consultant / Psychologist / Entrepreneur / Actor / Teacher / Counselor / Politician / Diplomat / Writer / Journalist / Television Reporter / Computer Programmer / Systems Analyst / Scientist / Engineer /Artist

Possible Video Categories: Education, Celebrities & Gossip, New & Noteworthy, Entertainment, Beauty & Fashion, LOL &  interwebz, Science & Technology, Gaming, Comedy, Business


INFJ - Counselor (The Protector)

INFJs have uncanny insight into people and situations. They get "feelings" about things and intuitively understand them. As an extreme example, some INFJs report experiences of a psychic nature, such as getting strong feelings about there being a problem with a loved one, and discovering later that they were in a car accident. This is the sort of thing that other types may scorn and scoff at, and the INFJ themself does not really understand their intuition at a level which can be verbalized. Consequently, most INFJs are protective of their inner selves, sharing only what they choose to share when they choose to share it. They are deep, complex individuals, who are quite private and typically difficult to understand. INFJs hold back part of themselves, and can be secretive.

INFJ is a natural nurturer; patient, devoted and protective. They make loving parents and usually have strong bonds with their offspring. They have high expectations of their children, and push them to be the best that they can be. This can sometimes manifest itself in the INFJ being hard-nosed and stubborn. But generally, children of an INFJ get devoted and sincere parental guidance, combined with deep caring.

In the workplace, the INFJ usually shows up in areas where they can be creative and somewhat independent. They have a natural affinity for art, and many excel in the sciences, where they make use of their intuition. INFJs can also be found in service-oriented professions. They are not good at dealing with minutia or very detailed tasks. The INFJ will either avoid such things, or else go to the other extreme and become enveloped in the details to the extent that they can no longer see the big picture. An INFJ who has gone the route of becoming meticulous about details may be highly critical of other individuals who are not.

Possible Career Paths: Clergy / Religious Work / Teachers / Medical Doctors / Dentists    Alternative Health Care Practitioners, i.e. Chiropractor, Reflexologist / Psychologists  / Psychiatrists / Counselors and Social Workers / Musicians and Artists / Photographers / Child Care / Early Childhood Development

Possible Video Categories: Education, Family, News & Politics, Travel & Events, People & Blog, Nonprofits & Activisim, Film & Animation, Cooking & Health


INFP - Healer (The Idealist)

INFPs, more than other iNtuitive Feeling types, are focused on making the world a better place for people. Their primary goal is to find out their meaning in life. What is their purpose? How can they best serve humanity in their lives? They are idealists and perfectionists, who drive themselves hard in their quest for achieving the goals they have identified for themselves

INFPs do not like to deal with hard facts and logic. Their focus on their feelings and the Human Condition makes it difficult for them to deal with impersonal judgment. They don't understand or believe in the validity of impersonal judgment, which makes them naturally rather ineffective at using it. Most INFPs will avoid impersonal analysis, although some have developed this ability and are able to be quite logical. Under stress, it's not uncommon for INFPs to mis-use hard logic in the heat of anger, throwing out fact after (often inaccurate) fact in an emotional outburst.

INFPs are usually talented writers. They may be awkard and uncomfortable with expressing themselves verbally, but have a wonderful ability to define and express what they're feeling on paper. INFPs also appear frequently in social service professions, such as counselling or teaching. They are at their best in situations where they're working towards the public good, and in which they don't need to use hard logic.

Possible Career Paths: Writers / Counselors / Social Workers / Teachers / Professors / Psychologist / Psychiatrists / Musicians / Clergy / Religious Workers

Possible Video Categories: Education, Family, News & Politics, Events, People & Blog, Nonprofits & Activisim, Music, Film & Animation, Comedy


INTJ - Mastermind (The Scientist)

INTJs live in the world of ideas and strategic planning. They value intelligence, knowledge, and competence, and typically have high standards in these regards, which they continuously strive to fulfill. To a somewhat lesser extent, they have similar expectations of others.

The INTJ's interest in dealing with the world is to make decisions, express judgments, and put everything that they encounter into an understandable and rational system. Consequently, they are quick to express judgments. Often they have very evolved intuitions, and are convinced that they are right about things. Unless they complement their intuitive understanding with a well-developed ability to express their insights, they may find themselves frequently misunderstood. In these cases, INTJs tend to blame misunderstandings on the limitations of the other party, rather than on their own difficulty in expressing themselves. This tendency may cause the INTJ to dismiss others input too quickly, and to become generally arrogant and elitist.

INTJs are natural leaders, although they usually choose to remain in the background until they see a real need to take over the lead. Many INTJs end up in engineering or scientific pursuits, although some find enough challenge within the business world in areas which involve organizing and strategic planning. They dislike messiness and inefficiency, and anything that is muddled or unclear. They value clarity and efficiency, and will put enormous amounts of energy and time into consolidating their insights into structured patterns.

Possible Career Path: Scientists / Engineers / Professors and Teachers / Medical Doctors / Dentists    Corporate Strategists and Organization Builders / Business Administrators / Managers / Military Leaders / Lawyers / Attorneys  / Judges / Computer Programmers or Systems Analysts

Possible Video Categories: Education, News & Politics, Science & Technology, Gaming, New & Noteworthy, Business


INTP - Architect (The Thinker)

INTPs live in the world of theoretical possibilities. They see everything in terms of how it could be improved, or what it could be turned into. They live primarily inside their own minds, having the ability to analyze difficult problems, identify patterns, and come up with logical explanations. They seek clarity in everything, and are therefore driven to build knowledge. They are the "absent-minded professors", who highly value intelligence and the ability to apply logic to theories to find solutions. They typically are so strongly driven to turn problems into logical explanations, that they live much of their lives within their own heads, and may not place as much importance or value on the external world. Their natural drive to turn theories into concrete understanding may turn into a feeling of personal responsibility to solve theoretical problems, and help society move towards a higher understanding. A lot of scientific breakthroughs in the world have been made by the INTP.

INTPs value knowledge above all else. Their minds are constantly working to generate new theories, or to prove or disprove existing theories. They approach problems and theories with enthusiasm and skepticism, ignoring existing rules and opinions and defining their own approach to the resolution. They seek patterns and logical explanations for anything that interests them. They're usually extremely bright, and able to be objectively critical in their analysis. They love new ideas, and become very excited over abstractions and theories. They love to discuss these concepts with others. They may seem "dreamy" and distant to others, because they spend a lot of time inside their minds musing over theories. They hate to work on routine things - they would much prefer to build complex theoretical solutions, and leave the implementation of the system to others. They are intensely interested in theory, and will put forth tremendous amounts of time and energy into finding a solution to a problem with has piqued their interest.

The INTP has no understanding or value for decisions made on the basis of personal subjectivity or feelings. They strive constantly to achieve logical conclusions to problems, and don't understand the importance or relevance of applying subjective emotional considerations to decisions. For this reason, INTPs are usually not in-tune with how people are feeling, and are not naturally well-equiped to meet the emotional needs of others.

Possible Career Paths: Scientists - especially Physics, Chemistry / Photographers / Strategic Planners / Mathematicians / University Professors / Computer Programmers or Systems Analysts / Technical Writers / Engineers / Lawyers / Attorneys / Judges / Forensic Research / Forestry and Park Rangers

Possible Video Categories: New & Noteworthy, Science & Technology, Auto & Vehicles, Engineering, Mathematics


ENTJ - Field Marshall (The Executive)

ENTJs are natural born leaders. They live in a world of possibilities where they see all sorts challenges to be surmounted, and they want to be the ones responsible for surmounting them. They have a drive for leadership, which is well-served by their quickness to grasp complexities, their ability to absorb a large amount of impersonal information, and their quick and decisive judgments. They are "take charge" people.

ENTJs are very career-focused, and fit into the corporate world quite naturally. They are constantly scanning their environment for potential problems which they can turn into solutions. They generally see things from a long-range perspective, and are usually successful at identifying plans to turn problems around - especially problems of a corporate nature. ENTJs are usually successful in the business world, because they are so driven to leadership. They're tireless in their efforts on the job, and driven to visualize where an organization is headed. For these reasons, they are natural corporate leaders.

ENTJs want their home to be beautiful, well-furnished, and efficiently run. They're likely to place much emphasis on their children being well-educated and structured, to desire a congenial and devoted relationship with their spouse. At home, the ENTJ needs to be in charge as much as he or she does in their career. The ENTJ is likely best paired with someone who has a strong self-image, who is also a Thinking type. Because the ENTJ is primarily focused on their careers, some ENTJs have a problem with being constantly absent from home, physically or mentally.

Possible Career Paths: Corporate Executive Officer; Organization Builder / Entrepreneur / Computer Consultant / Lawyer  / Judge / Business Administrators and Managers / University Professors and Administrators

Possible Video Categories: Education, Family, Celebrities & Gossip, News & Politics, Travel & Events, People & Blog, Nonprofits & Activisimm, Howto & Style, Cooking & Health, Beauty & Fashion

ENTP - Inventor (The Visionary)

ENTPs are idea people. Their perceptive abilities cause them to see possibilities everywhere. They get excited and enthusiastic about their ideas, and are able to spread their enthusiasm to others. In this way, they get the support that they need to fulfill their visions.

ENTPs are fluent conversationalists, mentally quick, and enjoy verbal sparring with others. They love to debate issues, and may even switch sides sometimes just for the love of the debate. When they express their underlying principles, however, they may feel awkward and speak abruptly and intensely.

The ENTP personality type is sometimes referred to the "Lawyer" type. The ENTP "lawyer" quickly and accurately understands a situation, and objectively and logically acts upon the situation. Their Thinking side makes their actions and decisions based on an objective list of rules or laws. If the ENTP was defending someone who had actually committed a crime, they are likely to take advantage of quirks in the law that will get their client off the hook. If they were to actually win the case, they would see their actions as completely fair and proper to the situation, because their actions were lawful. The guilt or innocence of their client would not be as relevant. If this type of reasoning goes uncompletely unchecked by the ENTP, it could result in a character that is perceived by others as unethical or even dishonest. The ENTP, who does not naturally consider the more personal or human element in decision making, should take care to notice the subjective, personal side of situations. This is a potential problem are for ENTPs. Although their logical abilities lend strength and purpose to the ENTP, they may also isolate them from their feelings and from other people.

Possible Career Paths: Lawyers / Psychologists / Entrepreneurs / Photographers / Consultants / Engineers / Scientists / Actors  / Sales Representatives / Marketing Personnel / Computer Programmer or Systems Analyst

Possible Video Categories: Science & Technology, Celebrities & Gossip, News & Politics, Gaming, Film & Entertainment, Business

ESFP - Performer (The Performer)

For the ESFP, the entire world is a stage. They love to be the center of attention and perform for people. They're constantly putting on a show for others to entertain them and make them happy. They enjoy stimulating other people's senses, and are extremely good at it. They would love nothing more than for life to be a continual party, in which they play the role of the fun-loving host.

ESFPs are likely to be very practical, although they hate structure and routine. They like to "go with the flow", trusting in their ability to improvise in any situation presented to them. They learn best with "hands-on" experience, rather than by studying a book. They're uncomfortable with theory. If an ESFP hasn't developed their intuitive side, they may tend to avoid situations which involve a lot of theoretical thinking, or which are complex and ambiguous. For this reason, an ESFP may have difficulty in school. On the other hand, the ESFP does extremely well in situations where they're allowed to learn by interacting with others, or in which they "learn by doing".

ESFPs have a very well-developed appreciation for aesthetic beauty, and an excellent sense of space and function. If they have the means, they're likely to have to have many beautiful possessions, and an artfully furnished home. In general, they take great pleasure in objects of aesthetic beauty. They're likely to have a strong appreciation for the finer things in life, such as good food and good wine.

The ESFP is a great team player. He or she is not likely to create any problems or fuss, and is likely to create the most fun environment possible for getting the task done. ESFPs usually like to feel strongly bonded with other people, and have a connection with animals and small children that is not found in most other types.

Possible Career Paths: Artists, Performers and Actors / Sales Representatives / Counselors / Social Work / Child Care / Fashion Designers / Interior Decorators / Consultants / Photographers

Possible Video Categories: Beauty & Fashion, Family, Celebrities & Gossip, News & Politics, Events, People & Blog, Nonprofits & Activisim, Music & Entertainment, Film & Animation, How to & DIY, Comedy, Business


ESFJ - Provider (The Caregiver)

ESFJs are people persons - they love people. They are warmly interested in others. They use their Sensing and Judging characteristics to gather specific, detailed information about others, and turn this information into supportive judgments. They want to like people, and have a special skill at bringing out the best in others. They are extremely good at reading others, and understanding their point of view. The ESFJ's strong desire to be liked and for everything to be pleasant makes them highly supportive of others. People like to be around ESFJs, because the ESFJ has a special gift of invariably making people feel good about themselves.

ESFJs respect and believe in the laws and rules of authority, and believe that others should do so as well. They're traditional, and prefer to do things in the established way, rather than venturing into unchartered territory. Their need for security drives their ready acceptance and adherence to the policies of the established system. This tendency may cause them to sometimes blindly accept rules without questioning or understanding them.

ESFJs incorporate many of the traits that are associated with women in our society. However, male ESFJs will usually not appear feminine at all. On the contrary, ESFJs are typically quite conscious about gender roles and will be most comfortable playing a role that suits their gender in our society. Male ESFJs will be quite masculine (albeit sensitive when you get to know them), and female ESFJs will be very feminine.

Possible Career Paths: Home Economics / Nursing / Teaching / Administrators / Child Care / Family Practice Physician / Clergy or other religious work / Office Managers / Counselors / Social Work     Bookkeeping / Accounting / Administrative Assistants

Possible Video Categories: Education, Family, Celebrities & Gossip, News & Politics, People & Blog, Nonprofits & Activisim, Cooking & Health, Entertainment, Comedy


ISFP - Composer (The Artist)

ISFPs live in the world of sensation possibilities. They are keenly in tune with the way things look, taste, sound, feel and smell. They have a strong aesthetic appreciation for art, and are likely to be artists in some form, because they are unusually gifted at creating and composing things which will strongly affect the senses. They have a strong set of values, which they strive to consistently meet in their lives. They need to feel as if they're living their lives in accordance with what they feel is right, and will rebel against anything which conflicts with that goal. They're likely to choose jobs and careers which allow them the freedom of working towards the realization of their value-oriented personal goals.

ISFPs have a strong affinity for aesthetics and beauty. They're likely to be animal lovers, and to have a true appreciation for the beauties of nature. They're original and independent, and need to have personal space. They value people who take the time to understand the ISFP, and who support the ISFP in pursuing their goals in their own, unique way. People who don't know them well may see their unique way of life as a sign of carefree light-heartedness, but the ISFP actually takes life very seriously, constantly gathering specific information and shifting it through their value systems, in search for clarification and underlying meaning.

ISFPs are action-oriented individuals. They are "doers", and are usually uncomfortable with theorizing concepts and ideas, unless they see a practical application. They learn best in a "hands-on" environment, and consequently may become easily bored with the traditional teaching methods, which emphasize abstract thinking. They do not like impersonal analysis, and are uncomfortable with the idea of making decisions based strictly on logic. Their strong value systems demand that decisions are evaluated against their subjective beliefs, rather than against some objective rules or laws.

Possible Career Paths: Artist / Musician / Composer / Designer / Child Care / Early Childhood Development / Social Worker / Counselor / Teacher / Psychologist / Veterinarian / Forest Ranger / Pediatrician

Possible Video Categories: Education, Family, People & Blog, Nonprofits & Activisim, New & Noteworthy, Film & Animation, Music, Comedy, Entertainment, Pets & Animals, Gaming

ISFJ - Protector (The Nurturer)

ISFJs have a rich inner world that is not usually obvious to observers. They constantly take in information about people and situations that is personally important to them, and store it away. This tremendous store of information is usually startlingly accurate, because the ISFJ has an exceptional memory about things that are important to their value systems. It would not be uncommon for the ISFJ to remember a particular facial expression or conversation in precise detail years after the event occured, if the situation made an impression on the ISFJ.

ISFJs have a very clear idea of the way things should be, which they strive to attain. They value security and kindness, and respect traditions and laws. They tend to believe that existing systems are there because they work. Therefore, they're not likely to buy into doing things in a new way, unless they're shown in a concrete way why its better than the established method.

ISFJs learn best by doing, rather than by reading about something in a book, or applying theory. For this reason, they are not likely to be found in fields which require a lot of conceptual analysis or theory. They value practical application. Traditional methods of higher education, which require a lot of theorizing and abstraction, are likely to be a chore for the ISFJ. The ISFJ learns a task best by being shown its practical application. Once the task is learned, and its practical importance is understood, the ISFJ will faithfully and tirelessly carry through the task to completion. The ISFJ is extremely dependable.

The ISFJ has an extremely well-developed sense of space, function, and aesthetic appeal. For that reason, they're likely to have beautifully furnished, functional homes. They make extremely good interior decorators. This special ability, combined with their sensitivity to other's feelings and desires, makes them very likely to be great gift-givers - finding the right gift which will be truly appreciated by the recipient.

Possible Career Paths: Interior Decorators / Designers / Nurses / Administrators and Managers / Administrative Assistants / Child Care / Early Childhood Development / Social Work / Counselors / Paralegals / Clergy / Religious Workers / Office Managers / Shopkeepers / Bookkeepers / Home Economics

Possible Video Categories: Education, Family, Celebrities & Gossip, News & Politics, Travel & Events, People & Blog, Nonprofits & Activisim, Entertainment, How to & DIY, Beauty & Fashion, How to & Style, Business & Economic

ISTP - Operator (The Mechanic)

ISTPs have a compelling drive to understand the way things work. They're good at logical analysis, and like to use it on practical concerns. They typically have strong powers of reasoning, although they're not interested in theories or concepts unless they can see a practical application. They like to take things apart and see the way they work.

ISTPs have an adventuresome spirit. They are attracted to motorcycles, airplanes, sky diving, surfing, etc. They thrive on action, and are usually fearless. ISTPs are fiercely independent, needing to have the space to make their own decisions about their next step. They do not believe in or follow rules and regulations, as this would prohibit their ability to "do their own thing". Their sense of adventure and desire for constant action makes ISTPs prone to becoming bored rather quickly.

ISTPs are loyal to their causes and beliefs, and are firm believers that people should be treated with equity and fairness. Although they do not respect the rules of the "System", they follow their own rules and guidelines for behavior faithfully. They will not take part in something which violates their personal laws. ISTPs are extremely loyal and faithful to their "brothers".

ISTPs are action-oriented people. They like to be up and about, doing things. They are not people to sit behind a desk all day and do long-range planning. Adaptable and spontaneous, they respond to what is immediately before them. They usually have strong technical skills, and can be effective technical leaders. They focus on details and practical things. They have an excellent sense of expediency and grasp of the details which enables them to make quick, effective decisions.

Possible Career Paths: Police and Detective Work / Forensic Pathologists / Computer Programmers, System Analysts / Engineers / Carpenters / Mechanics / Pilots, Drivers, Motorcyclists / Athletes / Entrepreneurs

Possible Video Categories: News & Politics, Travel & Events, Autos & Vehicles, Sports, Science & Technology, Engineering, Business & Economic, Gaming


ISTJ - Inspector (The Duty Fulfiller)

ISTJs tend to believe in laws and traditions, and expect the same from others. They're not comfortable with breaking laws or going against the rules. If they are able to see a good reason for stepping outside of the established mode of doing things, the ISTJ will support that effort. However, ISTJs more often tend to believe that things should be done according to procedures and plans. If an ISTJ has not developed their Intuitive side sufficiently, they may become overly obsessed with structure, and insist on doing everything "by the book".

The ISTJ will work for long periods of time and put tremendous amounts of energy into doing any task which they see as important to fulfilling a goal. However, they will resist putting energy into things which don't make sense to them, or for which they can't see a practical application. They prefer to work alone, but work well in teams when the situation demands it. They like to be accountable for their actions, and enjoy being in positions of authority. The ISTJ has little use for theory or abstract thinking, unless the practical application is clear.

The ISTJ is extremely faithful and loyal. They are "good citizens" who can be depended on to do the right thing for their families and communities. Traditional and family-minded, they will put forth great amounts of effort at making their homes and families running smoothly. They are responsible parents, taking their parenting roles seriously. They are usually good and generous providers to their families. They care deeply about those close to them, although they usually are not comfortable with expressing their love. The ISTJ is likely to express their affection through actions, rather than through words.

ISTJs usually have a great sense of space and function, and artistic appreciation. Their homes are likely to be tastefully furnished and immaculately maintained. They are acutely aware of their senses, and want to be in surroundings which fit their need for structure, order, and beauty.

Possible Career Paths: Business Executives, Administrators and Managers / Accountants and Financial Officers / Police and Detectives / Judges / Lawyers / Medical Doctors / Dentists / Computer Programmers or Systems Analysts / Military Leaders

Possible Video Categories: Beauty & Fashion, Cooking & Health, Education, Family, Celebrities & Gossip, News & Politics, Travel & Events, People & Blog, Nonprofits & Activisim, Entertainment, Comedy


ESTP - Promoter (The Doer)

ESTPs have a strong flair for drama and style. They're fast-moving, fast-talking people who have an appreciation for the finer things in life. They may be gamblers or spendthrifts. They're usually very good at story telling and improvising. They typically makes things up as they go along, rather than following a plan. They love to have fun, and are fun people to be around. They can sometimes be hurtful to others without being aware of it, as they generally do not know and may not care about the effect their words have on others. It's not that they don't care about people, it's that their decision-making process does not involve taking people's feelings into account. They make decisions based on facts and logic.

ESTP's least developed area is their intuitive side. They are impatient with theory, and see little use for it in their quest to "get things done". An ESTP will occasionally have strong intuitions which are often way off-base, but sometimes very lucid and positive. The ESTP does not trust their instincts, and is suspicious of other people's intuition as well. The ESTP often has trouble in school, especially higher education which moves into realms where theory is more important. The ESTP gets bored with classes in which they feel they gain no useful material which can be used to get things done. The ESTP may be brilliantly intelligent, but school will be a difficult chore for them.

The ESTP needs to keep moving, and so does well in careers where he or she is not restricted or confined. ESTPs make extremely good salespersons. They will become stifled and unhappy dealing with routine chores. ESTPs have a natural abundance of energy and enthusiasm, which makes them natural entrepreneurs. They get very excited about things, and have the ability to motivate others to excitement and action. The can sell anyone on any idea. They are action-oriented, and make decisions quickly. All-in-all, they have extraordinary talents for getting things started. They are not usually so good at following through, and might leave those tasks to others. Mastering the art of following through is something which ESTPs should pay special attention to.

Possible Career Paths: Sales Representatives  / Marketing Personnel / Police / Detective Work / Paramedic / Emergency Medical Technician / PC Technicians or Network Cablers / Computer Technical Support / Entrepreneurs / Athlete

Possible Video Categories: Entertainment, Comedy, New & Noteworthy, LOL & interwebz, Science & Technology, Business & Economic, News & Politic, Sports, Travel & Events, Gaming


ESTJ - Supervisor (The Guardian)

ESTJs live in a world of facts and concrete needs. They live in the present, with their eye constantly scanning their personal environment to make sure that everything is running smoothly and systematically. They honor traditions and laws, and have a clear set of standards and beliefs. They expect the same of others, and have no patience or understanding of individuals who do not value these systems. They value competence and efficiency, and like to see quick results for their efforts.

ESTJs are take-charge people. They have such a clear vision of the way that things should be, that they naturally step into leadership roles. They are self-confident and aggressive. They are extremely talented at devising systems and plans for action, and at being able to see what steps need to be taken to complete a specific task.

The ESTJ is usually a model citizen, and pillar of the community. He or she takes their commitments seriously, and follows their own standards of "good citizenship" to the letter. ESTJ enjoys interacting with people, and likes to have fun. ESTJs can be very boisterous and fun at social events, especially activities which are focused on the family, community, or work.

ESTJs value security and social order above all else, and feel obligated to do all that they can to enhance and promote these goals. They will mow the lawn, vote, join the PTA, attend home owners association meetings, and generally do anything that they can to promote personal and social security.

Possible Career Paths: Military leaders / Business Administrators and Managers / Police / Detective work / Judges / Financial Officers / Teachers / Sales Representatives

Possible Video Categories: Education, Family, Celebrities & Gossip, News & Politics, Travel & Events, People & Blog, Nonprofits & Activisim, Cooking & Health, Business

Critical Judgement:
I picked up points of personality traits that i can relate to the genre/ kind of playlist these individuals would like. Through this research, i also realize that age, gender, relationship status, occupation are also important in determining suitable playlist for my users. Read the full description of there personality types at http://www.personalitypage.com/html/high-level.html.

Images source: http://www.mbti.vn/trac-nghiem-tinh-cach-mbti/intj-the-scientists-nha-khoa-hoc/

Personality Types - Carl Jung

“Until you make the unconscious conscious, it will direct your life and you will call it fate.”
― C.G. Jung  (more quotes at http://www.goodreads.com/author/quotes/38285.C_G_Jung)

Learning and applying the theories of personality type can be a powerful and rewarding experience, if it is used as a tool for discovery, thus my project help people to decide what playlist is most suit their interest based on the analysis of the sixteen personality types.

The sixteen personality types based on the well-known research of Carl Jung, Katharine C. Briggs, and Isabel Briggs Myers. Carl Jung first developed the theory that individuals each had a psychological type.

He believed that there were two basic kinds of "functions" which humans used in their lives: how we take in information (how we "perceive" things), and how we make decisions. He believed that within these two categories, there were two opposite ways of functioning. We can perceive information via 1) our senses, or 2) our intuition. We can make decisions based on 1) objective logic, or 2) subjective feelings.

Jung believed that we all use these four functions in our lives, but that each individual uses the different functions with a varying amount of success and frequency. He believed that we could identify an order of preference for these functions within individuals. The function which someone uses most frequently is their "dominant" function. The dominant function is supported by an auxiliary (2nd) function, tertiary (3rd) function, and inferior (4th) function. He asserted that individuals either "extraverted" or "introverted" their dominant function. He felt that the dominant function was so important, that it overshadowed all of the other functions in terms of defining personality type.


Image source: http://www.crystalinks.com/jung.html

The developed theory today is that every individual has a primary mode of operation within four categories:



Our Flow of Energy defines how we receive the essential part of our stimulation. Do we receive it from within ourselves (Introverted) or from external sources (Extraverted)? Is our dominant function focused externally or internally?

The topic of how we Take in Information deals with our preferred method of taking in and absorbing information. Do we trust our five senses (Sensing) to take in information, or do we rely on our instincts (iNtuitive)?

The third type of preference, how we prefer to Make Decisions, refers to whether we are prone to decide things based on logic and objective consideration (Thinking), or based on our personal, subjective value systems (Feeling).

These first three preferences were the basis of Jung's theory of Personalty Types. Isabel Briggs Myers developed the theory of the fourth preference, which is concerned with how we deal with the external world on a Day-to-day Basis. Are we organized and purposeful, and more comfortable with scheduled, structured environments (Judging), or are we flexible and diverse, and more comfortable with open, casual environments (Perceiving)? From a theoretical perspective, we know that if our highest Extraverted function is a Decision Making function, we prefer Judging. If our highest Extraverted function is an Information Gathering function, we prefer Perceiving.

Learn more at http://www.personalitypage.com/html/info.html or http://www.personalitypathways.com/